An SSL (Secure Socket Layer) certificate is a digital certificate for establishing a secure connection between a web browser and a web server. This certificate protects users from various online risks by ensuring that all data transmitted between two parties is encrypted and secure. However, without an SSL certificate, various risks will arise that can compromise the security of your website and its users. Some of these risks are:
Lack of Data Encryption: One of the major risks of not having an SSL certificate is that data transmitted between a web browser and a web server is not encrypted. This means that any transmitted data can be intercepted and read by malicious actors who can use the information for fraudulent activities such as identity theft, financial fraud and more.
Loss of Trust: Websites without SSL certificates are marked as insecure by web browsers, significantly affecting user trust. Without trust, users are much less likely, if not impossible, to interact with your website, which reduces website traffic and harms your business.
Low Search Engine Ranking: Search engines such as Google and Yandex give priority to websites with SSL certificates in search engine rankings. Websites without SSL certificates are seen as less secure, and as a result, search engine rankings are severely affected.
Vulnerability to Malware Attacks: Without an SSL certificate, it is more vulnerable to malware attacks that can lead to data breaches, site tampering and other malicious activities. This causes significant financial losses and damage to your brand's reputation.